Daniyal Ashraf
Everything marketing. Lately, growth and AI tools.
I do growth marketing and build AI tools to make that work scale. Before this I spent three-plus years in marketing at Founder Institute.
LATELY
READING
The Autobiography of Malcolm X
LISTENING
Dwarkesh Patel
WATCHING
Task
MODEWork
AI tools, marketing, and ventures I've built and shipped.
SHOWING 14 OF 14
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Tools for foundersBUILT · AI TOOLS
A dozen-plus AI tools and Claude Skills for founders, including the Startup Idea Engine and FounderGPT.
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BuiltByHerBUILT · NIC KARACHI
200+ teams and still going. An all-female hackathon I started at NIC Karachi.
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Trustpilot, 2.8 to 4.3MARKETING AT FI
Took FI's public rating from 2.8 to 4.3 with a system that asked grads for honest reviews when they were happiest with the program.
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LinkedIn growthMARKETING AT FI
70K to 125K followers on FI's page, from a content engine of hook frameworks, formats, and a posting cadence.
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Startup bootcampsMARKETING AT FI
Designed and launched FI's paid bootcamps, then ran the full funnel across markets like Canada, Hong Kong, and Vietnam.
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FI's 15th anniversaryMARKETING AT FI
A quarter-long global campaign across 200+ cities.
Partner programsMARKETING AT FI
Content and custom AI tools for partner programs like Siemens' Next47.
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Build with Replit AIVIDEO · TUTORIAL
Prompt to a working startup app, live in Replit.
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Build with Lovable AIVIDEO · TUTORIAL
Building a real app with Lovable in about 30 minutes.
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ChatGPT for contentVIDEO · TUTORIAL
Using ChatGPT to streamline a content workflow.
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Marta MarruccoVIDEO · AMA
Smart Founder, on the fundraising mistakes to avoid.
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Sonam VelaniVIDEO · AMA
Streetlife Ventures, on fundraising secrets for founders.
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Adam SpectorVIDEO · AMA
Chore, on simplifying your startup operations.
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ParrotCVBUILT · RETIRED
An AI CV builder that interviewed you by voice. Built end to end, then shut down.
NO ENTRIES IN THIS MODE.
MODEExperience
Seven years across startups, incubators, and one fintech of my own.
LAP 01FarmKindGROWTH · JUL 2026 TO PRESENT · REMOTE
Growth marketing and AI tooling.
LAP 02Founder InstituteMARKETING · DEC 2022 TO JUN 2026 · REMOTE
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SPL 3Marketing Strategy Manager
OCT 2025 TO JUN 2026
Owned marketing strategy across the full funnel, with startup bootcamps at the center.
MORE
Launched and grew the bootcamps end to end, the kind that move thousands of founders through ideation.
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SPL 2Growth Marketer
JAN 2025 TO SEP 2025
Moved from social into the wider marketing function and started shipping my own AI tools as a non-engineer, like the Startup Idea Engine.
MORE
Content on new channels, live founder sessions, and video, plus a stack of other founder tools.
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SPL 1Social Media Marketer
DEC 2022 TO DEC 2024
Grew FI's LinkedIn to roughly 125,000 followers, past 1M impressions a year and 72,000 engagements. Custom founder GPTs used 10k+ times.
MORE
Built the organic engine from scratch, mostly LinkedIn with Twitter and Meta ads alongside, and rebuilt the strategy around weekly founder education instead of company news. Also ran the 15 year anniversary campaign end to end.
LAP 03NIC KarachiDIGITAL STRATEGIST · JUL 2020 TO NOV 2022
Led digital strategy, content, and comms for Pakistan's biggest national tech incubator, across cohorts that pulled 1,000+ applications a year. Created BuiltByHer and helped launch partnership programs like Makespace.
LAP 04QaimCO-FOUNDER · 2022 · KARACHI, REMOTE
Co-founded a consumer fintech letting everyday Pakistanis invest in fractional treasury bills, and led product, brand, and marketing. It did not work out, but the few customers we had loved us.
LAP 05Karachi Citizen LabCOMMUNICATIONS · APR 2019 TO MAY 2020
Supported 60+ social impact startups through the Peace Innovation Fellowship at a social incubator under LMKT. Built the founder community, ran comms and events, created the brand and content strategy from scratch, and ran operations across 8 weekends of training for 100+ people.
MODESignal
Say hello. Happy to talk marketing, growth, or building with AI.